It’s important to appreciate our clients and customers. Without them, we wouldn’t be able to do what we love every day! Add customer appreciation to your priority list this year. Keeping current clients happy will pay off in the long run for so many reasons - the obvious being that you’ll retain current clients, which as a result increases their lifetime value. Marketing to existing clients can actually be a cheaper way to generate revenue since you already have an established relationship with them. Now, how exactly should you give clients appreciation? Depending on your business, you will have differing options, but some common examples are below…
Check in regularly.
Giving your clients the time of day is really as simple as it gets! Be there for them, follow up after calls or meetings, and be present when talking with them. Your attention is sometimes all it takes.
Send gifts and handwritten letters.
Some companies send holiday gifts to all their clients or select top clients to display their appreciation. Birthday cards and holiday cards are also nice touches to let your clients know you’re thinking of them. Be sure to sign it yourself, as it adds a special touch! Some companies stock up on swag with their logo and hand out to clients or customers as a form of appreciation.
Offer a giveaway.
Holding a giveaway is a fun way to get clients, prospects, and strangers involved! Some companies giveaway their products or services, while others raffle off Starbucks gift cards. Giveaways show not only your clients, but the public, that you’re engaged and present.
Host an appreciation event.
Host an appreciation event dedicated to your clients! Rent out a banquet hall, a pavilion in the park, or a venue for an evening of fun. Although now is currently not the time for large group activities due to COVID-19, keep this in mind for the future as things go back to normal.
Give back to charities close to clients.
Rather than giving back to any charity, give back to the ones that mean the most to your clients. They’ll notice your kind and generous gesture and will appreciate you supporting the causes they care about.
Offer exclusive offers to clients first.
Considering launching a new product or service? Offer is to clients or top clients first. We all love to try things before anyone else - adding exclusivity to an offer will make your clients feel valued and important! Discounts and coupons for clients are also great ways to display your appreciation for them.
You can get pretty creative when it comes to client appreciation! These are just a few ideas to get you started. As businesses start bouncing back and the economy slowly goes back to normal, people will be consuming more often - start thinking of ways you’ll continue to keep them happy!