Social media is a large part of a company’s identity. It helps set the scene for your business before your clients even step foot within the four walls of your practice. Think of social media as a limitless marketing platform. If you don’t have an online presence, who are you?
Your clients and prospective clients will research your business and they will judge you based on your online presence and what it says about your company. This is where everything can be found - your response times, ratings, testimonials, services, your general attitude, and how you carry yourself as a company. All of this is found among your website and social media platforms. One post can set the tone for your business.
Being present online is essential to connecting with clients and prospective clients. Having a website isn’t enough. Social media platforms help extend your company’s reach to those who have no idea you exist and those who are looking for someone just like you. What do you want to share with the world? And how are you going to say it?
What you post will define your business. What you say, how you say it, and when you say it are all critical factors to defining who you are as a business and the values you work under. Being silent on social media makes you nonexistent to potential clients and invisible to online searches. In a day and age when everything is a simple search away, you want to be a top result.