Scoping out prospective clients and winning them over may seem like the hard part of getting new business, but that’s only the beginning. You also need to keep that business, which is done by keeping your clients happy. How can you do that? There are some very simple things you can do to keep your clients content and satisfied.
First, encourage communication. Reach out to your clients via telephone to discuss their current needs and concerns. Schedule these calls and share updates on a regular basis. Make yourself easy to contact and reply in a timely fashion — we’re talking 24 hours or less (less!). A quick reply makes your client feel important.
Be realistic with yourself and with your clients. Overpromising leads to disappointment and unmet needs. It is always better to under promise and over deliver. Also, be clear with your client about what you do, how you do it, and what they can expect from you. Your transparency will be appreciated and possibly reciprocated. Keep your clients happy by following through.
Let’s not forget we need to deliver. Create quality work. Clients will notice, and it will determine if they stay with you or pursue other options. Strive to be the best in the market by being proactive with your decisions and taking advantage of opportunities. You are the expert, so be decisive in your answers and come prepared to every meeting or conversation with a client. They’ll notice if you’re confident or stumbling. Happy clients feel like they’re in safe hands.
This may go without saying (but, here we are), value your clients’ point-of-view. You may know what you’re doing, but they know what they want. Listen to them, work with them. Clients notice. Keep your clients happy by taking into consideration what they think.
Any combination of these easy things can lead to a happy, and loyal, client.