It’s easy to lose sight of your goals and your sanity when it seems as though most of the country is shut down to mitigate the spread of COVID-19. What are you really supposed to do when no one knows how long this will last? Let’s consider this our Who-Really-Knows Guide into the Unknown. To keep your business goals from slipping through the cracks, we must work to keep the foundation of our business strong.
It's time to get down to business.
Evaluate your expenses.
The most important thing is to make sure your bills and your employees are paid. If neither of those can happen, then it’s time to make a change. Where is your money going? Cut out any frivolous spending (maybe no new office notepads for now - things that are not absolutely essential) so you can reallocate that money to something more important, like paying your office rent in full. If everyone is working from home, there is no reason to have the heat running in your office. Make simple changes to make sure your money is being used wisely. The last thing you want to do is lay someone off unless absolutely necessary - consider cutting hours for a short time before re-evaluating the situation.
Keep your employees and clients in the loop. Communicate as changes arise that could affect them, and be available for conversation as a source of support.
Use your goals for 2020 as benchmarks.
We came into 2020 with new goals to reach. By the second quarter of the year, the country’s economy has essentially been shut down, with no clear date on when everything will be back up and running. It’s okay that we likely won’t reach our 2020 goals - there’s not much you can do with a pandemic standing in your way. We can, however, adjust our goals to adapt to the pandemic as we have. What do you hope to accomplish by the end of the second quarter? Third quarter? Year end? Reflect on your prior goals for 2020 and your new goals, and see where you end up.
Most businesses still running are client-focused, so it’s important to lose sight of why you’re in this. It is an unprecedented time, afterall, so feel free to check in sooner than scheduled or more often if you feel it’s needed. It’s important to know they’re not alone, and that one thing in their life is normal - you and your services.
Show up everyday.
Make an effort each and every day to better your business, and you’ll see results. A little bit of progress is better than no progress.