The Key To A Successful Business

By: Rachel Raupp

A successful business can be traced back to two things: fantastic finances and excellent marketing. The heart of your business lies in a perfect combination of these two factors.

Let’s talk marketing.

You created your business. That’s step one, and arguably the easiest step. Now what? You need customers. But, how do you get customers? First, they must know about you. If you don’t say “hey, hello, we’re here to service you!” using strategic marketing tactics, then you essentially don’t exist. To get people to know about you, that’s step two.

There are endless possibilities to get people to notice your business, your products, and your services. Be creative, be bold, be irresistible. You need to find ways to promote who you are, what you do, and why people should care. Learn from what works and what doesn’t. If what you’re doing isn’t working, change it up or leave it behind all together.

Let’s talk finances.

Now that people know about your business, you have customers. They are paying you for what you can do for them. This money needs to be handled correctly. You need records – accurate, timely records that help your company excel. What did you spend this money on? How much money did you bring in on a certain day, week, month? These answers can be found in your bookkeeping.

Neglecting your bookkeeping and accounting can be detrimental to the success of your business. Not knowing where your money goes, how much of it comes in, and all the in’s and out’s of your cash flow means you’ll be walking blindly in the dark. You need a light – your bookkeeping is your company’s light. It will guide you. It will show you what you’re capable of. It is numerical evidence of the impact your business has.

Bookkeeping is the light of your business, and marketing is the glitter. In order to shine, you need both.