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Let’s start the New Year off strong by setting SMART goals. You shouldn’t be vague or uninterested in your goals. Setting goals should motivate and excite you. Ambiguity with goal setting and planning can lead to aimlessness and/or failure. We need to be specific with our goals, measure them appropriately, and ensure they are achievable, relevant, and timely. These five components create a SMART goal. 

Specific. 

Ambiguity will lead to confusion and lack of direction. Be specific with what you want to achieve, the steps necessary to get there, and who is responsible for each step along the way.  If you want to grow - grow what? Revenue, employees