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A successful business can be traced back to two things: fantastic finances and excellent marketing. The heart of your business lies in a perfect combination of these two factors.

Let’s talk marketing.

You created your business. That’s step one, and arguably the easiest step. Now what? You need customers. But, how do you get customers? First, they must know about you. If you don’t say “hey, hello, we’re here to service you!” using strategic marketing tactics, then you essentially don’t exist. To get people to know about you, that’s step two.

As tax season rolls around, it’s important to know your options and to choose what’s best for you. This includes whether to have a Certified Public Accountant (CPA) do your taxes or TurboTax.

For a little background, TurboTax is an American tax preparation software. It’s the #1 best-selling tax preparation software, which means it must be the best choice for everyone, right? As a matter of fact, if you have opened a small business or own one, hiring a CPA during tax season is the way to go, not a software program.

It’s essential for every business to have accurate, consistent, and coherent records of their financial activity. To ensure your records hit all three of these factors, you should highly consider outsourcing your bookkeeping/accounting. Among the many benefits of outsourcing, expertise is a big one.

By teaming up with an outside company, not only will your books be thoroughly and accurately completed, but you’ll have access to impartial and professional advice. They’ll pass along any tips or tricks they think will help your business thrive, while also being only an email or phone call away from regarding any of your own questions or concerns.

Outsourcing your bookkeeping/accounting can eliminate any issues of misuse of information, your finances falling into the wrong hands, or any conflicts that may arise if information is given to the wrong person. Taking your financial information out of the workplace will keep it from ever going where it shouldn’t.

Your finances are something that should be kept private, not broadcasted for everyone to see. This applies to your home life and your work life. If you own a business, it may be best for your employees not to be involved in the financial aspect of your company. People may talk, rumors could spread, and information could be leaked. To keep your financial information private and in good hands, it’s a beneficial idea to outsource your bookkeeping/accounting to an outside company.

Accounting and bookkeeping are both essential components to every business, no matter the size. They are services necessary for businesses to grow, thrive, and survive. But, what’s the difference between them? Although accounting and bookkeeping share similar goals, they each help you during different stages of your financial cycle.